Applied methods

Market research
Competition analysis
Target market analysis
Social Media research

Target market analysis

To effectively engage with a target market on social media, Soda researches which media the target market is using, which content they deem interesting or which subject they are most responsive to.

To effectively engage with a target market on social media, Soda researches which media the target market is using, which content they deem interesting or which subject they are most responsive to.

Thoroughly researching a target market can be considered the base of a marketing strategy. By constructing an in-depth analysis of the target market and population, one can determine how a brand is positioned within an industry and what the target market deems interesting. Measuring the position of a brand compared to the competition is included in the target market analysis.

The most important consumer market is determined in a target market analysis to adjust the advertising campaign accordingly. This will ensure the most efficient and effective way of approaching the target market.

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