Soda Social Media Monitor: Dominantie Instagram neemt toe.
Voor het tweede jaar op rij heeft socialmediabureau A Bigger Circle een onderzoek over socialmedi...
Pre-test
Researching concepts to gain valuable insights for the further development of a concept, campaign or product.
A concept research allows the client to analyze a concept in the first phase of campaign development. One could research if the concept attracts enough attention and whether the respondents link the concept to the brand.
The research results provide insights that, if necessary, can be used to adjust and improve a concept, ultimately improving its success. The client can decide to research one or multiple concepts to determine which concept shows the strongest potential.
