Soda Pressroom
INFO
Amsterdam, The Netherlands
Published on: April 22nd 2014
PITCH
Soda makes advertising on Twitter even more user friendly, comprehensible and plain easy.
www.meetsoda.com
SUMMARY
Soda is a Twitter advertising tool that makes the advertising process on Twitter user-friendly and accessible. Soda is not only aimed at digital advertising experts, but also community and marketing specialists can use it to launch campaigns and find valuable campaign information in the blink of an eye. Soda is developed by Digined, an Amsterdam-based social media agency, specialized in advertising, content creation, app development and social CRM. Digined was founded early 2011.
DETAILS
Soda, the first Dutch Twitter Marketing Platform Partner, is a Twitter advertising tool that makes the advertising process user-friendly and accessible. Soda offers users a comprehensible and intuitive interface that both experts and beginners in Twitter advertising can use.
Through a simple three-step process Soda publishes your Twitter ad campaign in the blink of an eye, and with its intuitive interface, optimizing your campaigns feels like a walk in the park. Once your campaign is done, Soda gives you a clear report on the campaign's performance. Making your reports accessible to colleagues is done through a clever user management solution that makes sure selected users can only view reports and can not touch your campaigns. Amsterdam based social media agency Digined has been active in the Dutch social media industry since 2011. Digined has helped clients such as Unilever, Heinz, KPN, Randstad and Volvo to create successful social advertising campaigns on Twitter as well as Facebook. Throughout the years Digined has grown along with its clients demands and noticed that social media content and advertising have become inseparable. These two discplines have more and more become the job of one agency or even one team at the client's headquarters. In Soda, Digined combines the creativity of its content team, the analytical strength of its ad ops team and the brilliance of its development team into a one-of-a-kind tool that everyone in the social media industry can use.

Digined CEO, Stephan Reesink: "Based on what we have seen in the social media industry in the last years, we believe that social media advertising can be made a lot easier. We have two ways to go about this, one is our big investment in making the advertising process really user-friendly and the second is that we would like our advanced technology to make as much complex advertising decisions as possible so our users don't have to deal with them."

Vikram Ghotgalkar, CTO Digined: "It is our ambition to outsource user decision-making to our technology as much as possible. We do this by creating statistical models and writing smart algorithms that evolve along with the conversation on social media." Beta users can apply for a Soda account from April 22nd on meetsoda.com. Digined will get in touch with all applicants to show a demo and/or set up their own Soda beta account.
ABOUT DIGINED
Digined is an Amsterdam based creative technical agency, specialized in social media. Since 2011 Digined has helped clients such as Unilever, Heinz, Dell, Volvo and Randstad with social media content creation, development and advertising on multiple social media platforms such as Facebook, Twitter, LinkedIn, Spotify and Pinterest.
ABOUT SODA
Soda is a tool to manage Twitter advertising that has been developed based on the Twitter Ads API access that Twitter has granted to Digined as part of their Ads API Program. Soda distinguishes itself from other Twitter Ads Management solutions by a big focus on user- friendliness and an important automated decision-making approach to social advertising.
QUOTES
"This is just the beginning. We simplified Twitter advertising a bit now, but with solid benchmarking work and continuous user behaviour analysis we want to turn Soda into a personal social advertising assistent that advises the user about targeting, campaign period and timing."
- Peter Evers, Digined COO
"While designing the Soda interface I always aimed to give the users as much campaign information as possible in one glance, so they quickly know how their campaign is performing. This way they can go on creating beautiful social media content, which probably determines about 90% of the campaign's actual effect. So it should at least have 90% of their attention."
- Joris Groot, Designer of Soda
"Based on what we have seen in the social media industry in the last years, we believe that social media advertising can be made a lot easier. We have two ways to go about this, one is our big investment in making the advertising process really user-friendly and the second is that we would like our advanced technology to make as much complex advertising decisions as possible so our users don't have to deal with them."
- Stephan Reesink, Digined CEO
"It is our ambition to outsource user decision-making to our technology as much as possible. We do this by creating statistical models and writing smart algorithms that evolve along with the conversation on social media."
- Vikram Ghotgalkar, Digined CTO
RELATED ARTICLES
How we try to fix the complicated social media advertising landscape.
- published on medium.com, April 22nd 2014