Applied methods

  • Brandlift study
  • Always On research (tracking)

Brand research

Soda facilitates gaining insight in brand recognition, how a brand is valued and how these factors have developed over a specific timeframe.

By setting up a brand research, a client can verify how the brand or company is valued within a certain research population. Brand research helps discover what the impressions, experiences and expectations of the target market are, as well as determining whether the desired brand identity is in line with reality. With that, this research alleviates the strategic decision-making process.

By periodically analyzing the brand and/or content by means of a so-called Always-On research, the client can continuously adjust the content where necessary. The periodic measurement can be done on a weekly, monthly or quarterly basis.

Applied methods

  • Brandlift study
  • Always On research (tracking)