Applied methods

  • Market research
  • Competition analysis
  • Target market analysis
  • Social Media research

Target Market Analysis

To effectively engage with a target market on social media, Soda researches which media the target market is using, which content they deem interesting or which subject they are most responsive to.

Thoroughly researching a target market can be considered the base of a marketing strategy. By constructing an in-depth analysis of the target market and population, one can determine how a brand is positioned within an industry and what the target market deems interesting. Measuring the position of a brand compared to the competition is included in the target market analysis.

The most important consumer market is determined in a target market analysis to adjust the advertising campaign accordingly. This will ensure the most efficient and effective way of approaching the target market.

Applied methods

  • Market research
  • Competition analysis
  • Target market analysis
  • Social Media research

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