Applied methods

  • Pre-test

Concept research

Researching concepts to gain valuable insights for the further development of a concept, campaign or product.

A concept research allows the client to analyze a concept in the first phase of campaign development. One could research if the concept attracts enough attention and whether the respondents link the concept to the brand.

The research results provide insights that, if necessary, can be used to adjust and improve a concept, ultimately improving its success. The client can decide to research one or multiple concepts to determine which concept shows the strongest potential.

Applied methods

  • Pre-test

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