Soda effectively attracts respondents and swiftly delivers quantitative insights by means of the unique software and research method.
Soda provides answers to the most diverse range of research questions. It is a research tool that uses unique software and research methods that enables clients to effectively attract and engage with respondents and swiftly receive quantitative insights. The research population can be entirely tailored to the wishes of a client, based on (for example) age, gender, brand engagement as well as campaign contact.
Soda can answer a wide variety of research questions.
To effectively engage with a target market on social media, Soda researches which media the target market is using, which content they deem interesting or which subject they are most responsive to.
Researching concepts to gain valuable insights for the further development of a concept, campaign or product.
Measure the added value of a campaign by comparing exposed and non-exposed respondents.
Determine the loyalty of customers by measuring the extent in which customers would recommend the brand to family, friends and acquaintances.
Soda facilitates gaining insight in brand recognition, how a brand is valued and how these factors have developed over a specific timeframe.
Channel research allows for the substantiated exploration of various advertising possibilities.
In a test panel the respondents receive a product at home, which they review in a questionnaire after having used it intensively.
A customer panel research is exclusively geared towards the customers of a brand. By forming a customer panel, one is able to ask questions that are solely relevant to customers.
Melvin Gaal Sr. strategist online communication, KPN
Fast and easy to use
'Soda allows for quick and easy measuring of the brand effects of your campaign.'
Kim Duivens Senior Communication Planner, Carat
'Thanks to Soda, we now have a cost-efficient way to measure the communication effects of online video and written content. With this, our campaigns are evaluated more thoroughly and can be optimized to reach a higher level.'
Lotte Meinesz Manager Brand Partnerships, Wayne Parker Kent
Provides our clients with a better understanding
'Through our partnership with Soda we are able to structurally measure the effects of our branded content campaigns, which provides our clients with a better understanding of the added value of our work.'
Laurens de Roode Business Planning, Mindshare
Synergy with our offline data
'We used Soda to gather a variety of valuable learnings about the ins and outs of social, such as the effects on brand image and proposition awareness. Additionally, Soda helped us to achieve seamless synergy with our own offline data.'
Dit artikel verscheen eerder in de eerste nieuwe Adformatie op 5 april jl.
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